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Wingspan – Property Branding

Brand Identity Development

INDUSTRY – Real Estate/Development

With a range of properties that appeal to different markets, differentiation was key to enticing the right target audience for this client. 


Our team worked closely with the company to unearth each development’s story and create unique real estate identities, visual systems, and collateral.


Building “mini-brands” within the larger brand umbrella was no small feat, but the result is a campaign in which each identity immediately evokes the feel of the space and speaks to its unique buyers and investors.