The American Board of Preventive Medicine (ABPM) had to convey new guidelines and criteria for continuing education, tradeshow support, and develop a comprehensive strategy to focus their communications, strategy, and goals. They aimed to boost enrollment, reach their diplomates, and educate the general public on the work of ABPM.
Clear Communication of Guidelines: Marie Daniel Group worked closely with ABPM to develop clear and concise communication materials that effectively conveyed the new guidelines and criteria for continuing education. These materials provided diplomates and healthcare professionals with a comprehensive understanding of the requirements, ensuring compliance and fostering ongoing professional development.
Tradeshow Support: To enhance ABPM’s presence at industry tradeshows and conferences, Marie Daniel Group provided tradeshow support. This included the design and production of visually appealing and informative promotional materials, and engaging presentations. The tradeshow support helped ABPM attract attention, engage with attendees, and effectively communicate their mission and offerings.
Comprehensive Strategy Development: Recognizing the need for a cohesive and focused strategy, Marie Daniel Group worked closely with ABPM to develop a comprehensive strategy that aligned with their communication goals. This involved conducting a thorough analysis of ABPM’s target audience and competitors, defining key messages, and outlining specific tactics and channels to reach their audience effectively.
The collaboration between ABPM and Marie Daniel Group resulted in a successful implementation of the comprehensive strategy, effectively conveying new guidelines and criteria for continuing education, tradeshow support, and boosting enrollment. ABPM’s communication efforts were streamlined, aligning with their goals and effectively reaching their diplomates and the general public. The increased awareness and understanding of ABPM’s mission and offerings contributed to their overall growth and influence in the field of preventive medicine.